Paint that's kinder for you and the environment

Rated 5 out of 5
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Frodsham, England, WA6 7FZ 01928734171
  • Environment Award Finalists 2022


    Environment Award Finalist 2022

Should doing what’s right be at the expense of quality and style? We don’t think so. That’s why we’re dedicated to creating paints perfect for home decorators, interior designers and trade folk that are better for the planet, your home and your health. So the most important choice you have to make is which of the scrumptious array of designer colours you fancy.

Our products/services

Eco friendly, highly breathable claypaint and home decorating paint colours


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Story and ethos

Earthborn was founded in 2002 – we were looking for a true eco alternative to conventional paints, long before most people had even heard of ‘eco’.

Earthborn paints are child and baby safe, free from nasty paint smells and healthier to live with. From highly breathable paints suitable for lime, to eco-friendly, virtually VOC free paints with no harmful emissions, the Earthborn paint range is available in a palette of beautiful colours.

We’re proud to have been awarded the first UK licence of the EU Ecolabel for Indoor Paints and Varnishes. And we’re even prouder that we’ve produced a range of environmentally-friendly designer breathable paints that everyone loves. Many allergy and asthma sufferers experience benefits when using Earthborn products. There are a number of reasons for this: Careful ingredient selection avoiding known allergens The breathability of our paints, in particular the moisture absorbing qualities of Claypaint, helps even out the humidity in a room, making for a healthier, more comfortable living environment. The clay in Earthborn Claypaint emits negative ions; higher ambient levels of negative ions are widely accepted as being beneficial to health and wellbeing, especially for allergy and asthma sufferers.

Claypaint’s high clay content helps to destroy airborne odours and contaminants. Less static electricity build up, so reducing dust and allergens A full declaration of ingredients on our products allows people to make an informed choice It is never possible to guarantee that an individual will not have a reaction to a particular product or ingredient. For this reason, we recommend potential users test the product first; samples of most of our products are available. Visit our blog for a plethora of information from which paint colour is best for north facing rooms to why breathability is so important.



Rated 5 out of 5
15 March 2023

High pigmentation and rich tonal range. Professional finish too.


Deep colour

Rated 5 out of 5
24 January 2023

We love the matt, deep finish, beautiful paint, the comparison with ‘plastic-based’ paint is obvious. – no more greasy paint for us, it’s a different thing entirely!

Jude and Bill

Great Opacity

Rated 5 out of 5
14 June 2021

We used claypaint as part of a recent renovation project. Walls were a mix of old & new plaster- paint has good coverage & a warmth which complimented the new interiors scheme.

Jason Shuttleworth

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