Rated 5.0 out of 5
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Colebrooke Row, England, N1 8AA 07305837721
  • Winner

    New Business Award 2020

Multi-award winning, high performing solid shampoo and conditioner bars for humans and now dogs. Made in the UK, we're vegan and free from plastic, palm oil and synthetic fragrances. All our products are made from natural ingredients and include active plant based extracts to gently treat specific hair needs. Founded in 2019 by Sue Campbell, our mission is to disrupt the status quo and show how plastic free haircare can be a new normal. Kind to your hair. Kind to the planet.

Our products/services

Award winning, solid, plastic-free shampoo and conditioner for humans and dogs.


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  • Zero Plastic Inside

Story and ethos

Founded in 2019 by Sue Campbell, KIND2 is the story of wanting to make a difference. An Australian who made London her home, Sue has always loved travel and the great outdoors. When based in Hong Kong, her adventures brought her up close and personal with the overwhelming presence of plastic pollution … everywhere. Learning that shampoo is 80% water was a lightbulb moment - Sue left her corporate career, returned to London and embarked on a mission to develop brilliant plastic free haircare. We truly believe eco-friendly doesn't mean compromise on performance and are proud that all our products have won industry awards.

Not just plastic free, our solid shampoo and conditioner formulas are palm free and pH balanced for healthy and shiny hair.

Our concentrated haircare bars are made in the UK, supporting local industry and lowering our carbon footprint. Formulated without irritants in the form of sulphates, synthetic fragrances and colours, our bars are pH balanced for healthy hair and scalp. Our products are certified Zero Plastic Inside, 100% microplastic free by Plastic Soup Foundation. Low waste - packaged in cardboard made from carbon balanced paper supporting The World Land Trust, plus we plant a tree for every order. Our fulfilment is done by a Social Enterprise providing people with learning disabilities and autism employment to gain skills and confidence.

We're continuing to expand our range and recently launched discovery size bars to encourage new customers to try solid haircare. In late 2022 we launched Dog Shampoo Bars.


It works!

Rated 5.0 out of 5
1 June 2021

What a fantastic feeling to use a natural product that’s plastic free. Advice on how to use the bars too, a liberation and no more leaks into your suitcase!

Anna S

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