KIND2

Founded in 2019 by Sue Campbell, KIND2 is the story of wanting to make a difference. An Australian who made London her home, Sue has always loved travel and the great outdoors. Based in Hong Kong over the last eight years, her adventures ranged from weekend hikes and unwinding on beaches, to trekking in Laos and horse riding in Mongolia. Extraordinary and exciting as it was, her escapades bought her up close and personal with the overwhelming presence of plastic pollution … everywhere. The final catalyst came when her husband returned from a sailing race across the Pacific Ocean with tales of seeing more plastic than fish. Sue left her corporate career, returned to London and embarked on a mission to disrupt the status quo and show how plastic free, soap free and cruelty free haircare can be a new normal.

Traditional liquid shampoo and conditioners are at least 80% water, requiring bottles - usually plastic - and harsh chemicals to stabilise ingredients. Remove the water and neither plastic packaging nor stabilisers are necessary. Plastic free, soap free and cruelty free, our solid formulas reinvent shampoo and conditioner, creating a fundamental difference in how haircare is made and used.

Eliminating both plastic and water at source. Our bars are made in the UK, supporting local industry and lowering our carbon footprint. Formulated without irritants in the form of sulphates, parabens and silicones and pH balanced for healthy hair and scalp. Featuring premium ingredients with active plant-based extracts. Therapeutic benefits and unique fragrances from naturally derived essential oils. Not tested on animals or containing animal products. Low waste - packaged in cardboard made from carbon balanced paper supporting The World Land Trust. Great value for money; a KIND2 bar lasts for between 60 - 80 washes, two or three times as long as a 250 ml bottle. Our fulfilment is done by a Social Enterprise providing people with learning disabilities and autism employment to gain skills and confidence.

We're expanding our range and will soon be releasing discovery size products to encourage new customers to try solid hair care.