Fairtrade and You

Feb 26th to March 11th is Fairtrade Fortnight, a campaign geared towards increasing awareness about the provenance of Fairtrade items (primarily food) and the plight of millions of people who do not receive fair compensation for food grown.

During this two week period, there are several ways you can gain awareness about Fairtrade.

1. Read this piece.

Then watch this video.

They provides a concise overview of what Fairtrade Fortnight is all about and why Fairtrade is important.

If this whole thing is new to you, it’s a quick and easy way to understand the basics.

2. Understand the importance.

What does Fairtrade do?

It provides certification for products grown by reliable, responsible growers, and in turn, seeks to ensure that they get adequate compensation for their hard work and empowers their communities, allowing them to continue to produce quality food.

It adds a layer of protection for them by ensuring working conditions and a minimum price, as well as us as consumers, making sure that there is a minimum quality to be met.

Want to know more? Read here.

3. Watch your networks.

There are so many great conversations going on on social media about Fairtrade for Fairtrade Fortnight. Join the conversation!

There will be live events taking place all over as well if you want to take the conversation into the real world.

4. Shop FairTrade.

Fairtrade is clearly marked.

From coffee to chocolate to fruit and veg to cotton and even gold, they come bearing the Fairtrade Mark! To discover more, click here.

Your local supermarkets and food shops will have several Fairtrade items on their shelves. Try creating an entire meal with Fairtrade items.

Feeling ambitious? Try a day’s worth!

Need a bigger challenge? Throw a party and share Fairtrade with your friends, family, neighbours and anyone else you can possibly think of.


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Preeti is the Marketing Manager at Blue Patch. Born and raised in India, she spent some time in the US, completing a degree in Psychology and Biology, after which she moved to the UK in 2010 to study an MSc in Finance and Management. She can often be found obsessing over her plants, trying to clamp down on an ever-increasing collection of nail polish or exploring and taking photos of random corners of London. She quite likes FairTrade, and keeps an eye out for the label while buying food.