4160 Tuesdays is a London-based artisan perfumery that creates perfumes and home fragrances along with running courses to teach people how to make and improve their own scents.
Sarah McCartney set up 4160 Tuesdays in 2012 . They create small batches of interesting scents inspired by people, places or moments.
If you’re willing to step outside the box and try more adventurous scents, 4160 Tuesdays should be on your list.
As part of our Instagram Live series, Bethany Hinton had a conversation with Sarah about everything from running a sustainable artisan perfumery, living a sustainable lifestyle and the secrets of scent.
Here are our top 5 takeaways
- If Sarah could have anything, she would have people know that natural isn’t necessarily sustainable. For example, when it comes to certain scents, the natural scent is actually more exploitative and damaging to the environment or comes with a damaging supply chain. Sarah is up front about her perfumes not being 100% natural, even if this means losing customers to the natural bandwagon.
- All their perfumes are poured by hand. Because of this, samples are not free! They take time and love to create. Each of the perfumes also has a very unique name, with a story behind it.
- 4160 Tuesdays is the number of Tuesdays in the life of an 80 year old.
- It’s impossible to claim to be a sustainable business if you don’t make choices that minimise damage to the environment. This translates to personal life as well. For example, choosing to fly.
- 4160 Tuesdays wants to tackle the waste that comes with packaging. To do this, they’ve designed minimal packaging made from recycled material. Additionally, they have a perfume refill service that reuses bottles and caps for a discount on your favourite scents. Take a look here.
What Sarah has to say
“For me, a sustainable business is one that works towards only using resources that can be replaced, and only generates waste that will not accumulate or do damage.
The worst part of our industry is the expensive over-packaging.
Stunning bottles with elaborate caps, heavy boxes, layers of synthetic velvet, shiny cellophane, ribbons and tassels attract people’s attention. We, however, use locally-made plain recycled board boxes designed to use minimal resources.
One of my own early mistakes was to assume that natural ingredients are more sustainable than aromachemicals.
If you’re interested in perfumes, then try to resist the bling and buy for the aroma, and most importantly, do not be fooled into believing that natural is a code word for better.”Sarah McCartney, Founder – 4160 Tuesdays.