What motivates eco-friendly, ethical or sustainable choices in everyday living? New research suggests that the memory of the pride that followed on from an environmentally friendly decision or a conscious choice is likely to be a far better motivator than guilt while making future green choices. For example, consumers were more likely to buy an […]
If you are looking to do a spot of sustainable UK shopping, a new collaborative partnership between Manchester’s historic Art Gallery and Blue Patch, a national social enterprise, is enabling sustainable local brands to sell products through the museum’s online shop. The Positive Shopping campaign is providing essential support during the pandemic both for UK […]
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